← BackBehavioral Health Design · 2025

Tend

Medication adherence as a behavioral habit, not a clinical chore

Product Design · Full-Stack · 2025

Tend

Problem

Medication adherence is a behavioral problem, not a clinical one.

People don't skip meds because they forget — they skip because the routine never formed. Tend treats adherence as habit design, not reminders.

A daily view built around momentum

A daily view built around momentum

Today's medications, habits, and progress in one glanceable screen. Completed items are struck through — building a visual streak.

Medications as behavioral anchors

Medications as behavioral anchors

Each medication is paired with a habit stack — routines attached to the pill itself. Take Levothyroxine → drink water → 10 min sunlight.

Progress that compounds

Progress that compounds

Weekly adherence rings and streak counters surface patterns over time. The goal isn't perfect compliance — it's building a trend line.

Product

The full experience

Today

Today

Progress

Progress

Profile

Profile

Key Insight

Habit stacking is the mechanism

Every medication becomes an anchor for a micro-routine. The insight from behavioral science: attaching new behaviors to existing triggers is 3x more effective than standalone reminders.

Design system — components

Design system — components

Design system — glass cards

Design system — glass cards

Stack & Tools

AI

Claude (Sonnet + Opus)Claude Code

design

Figma

code

Next.js 16TypeScriptTailwind CSSFramer Motion

infra

Vercel

Reflection

What I’d revisit

The onboarding flow does too much upfront. A progressive approach — starting with one medication and adding habits over time — would reduce abandonment and match how habits actually form.